It’s no surprise that technology has helped and will continue to help shape our lives and our work place. With tech giants like Apple, Microsoft, Samsung and Google the advancements in technology are numerous and continue to alter how we operate in our daily lives. But which of these companies does the future really belong to? Mudit Kakkar, Engineer, analyst and writer believes that it rests in the hands of Google.
Google has an uncanny ability to know where we are and what we plan to do next. What started as a simplistic search page has spawned a democratization of the Internet. While Google doesn’t always produce the best possible product right from the gates, they will go back, hone it and turn version 1.0 into a relic. Google is talented when it comes to changing interfaces and adapting its services. By constantly changing, tweaking and fine-tuning its products, Google is able to remain relevant. Kakkar says that Google doesn’t wait for something to break before finding a resolution and believes that the company operates under the unspoken mantra that prevention is better than cure. It is this continuous improvement that Kakkar believes separates the company from others that are struggling to stay on the map.
While excellent software or hardware design was always an honor reserved for Apple, in 2011 Google made the decision to rival the company. CEO, Larry Page presented a vision of a revamped Google and put his design team to work, an approach that continues to drive the company. Acquiring companies like Android, and other seemingly offbeat products allows Google to expand its horizons while continuing to sharpen existing products. Google continues to remain hard at work to make our lives easier, more connected and rather enjoyable. Beyond striving to set itself apart from its competitors, Google has happy employees, fosters innovation and continues to grow. Google’s willingness to take on off-the-wall projects, such as Google Glass, driver-less cars, and robots, and continue to perfect its current products, is what makes them the harbingers of tomorrow.